On October 23, 2009 the last day of the UNESCO 35th General Conference was held the investiture ceremony of the UNESCO newly elected Director-General, Mrs. Irina Bokova,  the former Ambassador of Bulgaria in the Republic of France and in UNESCO.  On October, 15, 166 Member States supported Mrs. Bokova`s candidature as the Director-General of the Organization to replace Mr. Matsuura, serving on this post for ten years. Irina Bokova will be the first women  and  the first representative of the Eastern Europe to lead the UN specialized agency, UNESCO.  Her programme priority is the promotion of "new humanism", which means aspiring of peace, democracy, justice and human rights. Irina Bokova stated that cultural diversity and inter- cultural dialogue will contribute to emergence of this "new humanism. "